Why do the sites rankings vary from those seen in the tracker?

Positions can vary from day to day, and even location to location - their results could access a different Google datacentre, whose "results" are not yet synced with others so there is always chance of some variation.
Google also relies more and more on offering local searchers with local results so this can affect search results around the country (especially for geographically oriented search phrases).

  • 10 Users Found This Useful
Was this answer helpful?

Related Articles

Are links from sites related to mine?

Yes, we will only attempt to get back links from industry related websites. Industry related is...

Where do links come from?

We aim to satisfy Google (and the other search engines) by building a diverse and natural range...

How many links do I get a month?

We can't put a figure on this because it depends on so many variables : how old the site is, how...

Can we do one off optimisation / optimization of pages without ongoing link building as client can't afford monthlies?

No, for three reasons:1. It's half a job and we would not want to put our name to it.2. It's...

Can you see all link building that has been carried out as part of a campaign?

It's extremely difficult to see all the links in Google, Google won't show everything as to do so...